Privacy Policy

Our Privacy Policy

Practice privacy notice

Schell Genetics has a legal duty to explain how we use any personal information we collect about you, as a patient, at the practice. We at this practice maintain records about you in electronic format only.  

What information do we collect about you while you are on our website?

We collect information about you when you request or book a service with us. We also collect information when you voluntarily complete patient surveys, provide feedback, or take part in a web chat. Website usage information is collected using cookies. Cookies are managed by third parties, including but not limited to Google, Bing, and Facebook, as well as Google Ads.

SchellGenetics will use the information you provide when you contact us to provide the product or services requested. We require a name, email address, and telephone number for all products and services, but these do not need to be your real ones; they are used so that we have something to call you when we contact you and to check if it is you when we contact you or perform the services requested.

How will we use the information about you?

We collect information about you to process your order and manage your account. We use the information collected from our website to personalise your repeat visits to our website.

SchellGenetics will not share your information for marketing purposes with other companies or organisations.

In processing your order, we may send your details to and use information from partners required to deliver the products or services you have requested, credit reference agencies, and fraud prevention agencies.  This may include partners outside the UK and the EU.  For genetics tests, this may include the USA.


We will not use your details for marketing. We will not send you marketing emails from Better2Know or pass on your details to any other organisations.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information, visit www.aboutcookies.org or www.allaboutcookies.org You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website, so when you link to other websites, you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on February 9, 2024.

What information do we collect about you when you become a patient?

We will collect information such as personal details, including name, address, next of kin, records of appointments, telephone calls, medical or health records, pictures, test results, and any other relevant information, to enable us to deliver effective clinical genetic care.

How we will use your information?

Your data is collected for the purpose of providing direct patient care; however, we can disclose this information if it is required by law, if you give consent or if it is justified in the public interest. The practice may be requested to support research; however, we will always gain your consent before sharing your information with medical or genetic research databases or others when the law allows.

Maintaining confidentiality and accessing your records

We are committed to maintaining confidentiality and protecting the information we hold about you. We adhere to the General Data Protection Regulation (GDPR), the Data Protection Act 2018 (DPA 2018), as well as guidance issued by the Information Commissioner’s Office (ICO). You have a right to access the information we hold about you. Furthermore, should you identify any inaccuracies, you have a right to have the inaccurate data corrected.


You have a right to object to your information being shared. Should you wish to opt out of data collection, please contact us.

Retention periods

In accordance with national guidelines, your healthcare records will be retained for 10 years after death, or if a patient emigrates, for 10 years after the date of emigration.

What to do if you have any questions

Should you have any questions about our privacy policy or the information we hold about you, you can contact us

via e-mail (chayim.schell@schellgenetics.uk) or

via regular mail (395 Canon Hill Ln, London SW20 9HH)

The Data Protection Officer (DPO) for Schell Genetics is Dr. Chayim Schell-Apacik.


In the unlikely event that you are unhappy with any element of our data-processing methods, you have the right to lodge a complaint with the ICO. For further details, visit ico.org.uk and select ‘Raising a concern’.


Our services and all contracts are subject to the law of the United Kingdom. The place of jurisdiction is London, England

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